Uber 3 Futures
Group of Humans was asked by Uber to study and report on a ten year future vision covering three specific areas of inquiry: The Future of Work, The Future of Mobility, and the Future of Cities. We were asked not to focus on the future of Uber itself, but to develop three overlapping futures and then locate Uber within them.
The team quickly determined that these futures were heavily interdependent and developed a braided narrative approach that allowed us to change scale while retaining narrative cohesion.
We focused on broad truths: The future must be inclusive, zero latency, multi-modal and above all human. We applied these truths to each area of inquiry to develop our findings.
The final output artefacts produced as part of this inquiry:
Animatic film covering all three overlapping futures
Storyboarded narratives of each Future Scenario
Expanded written narratives for each Future Scenario
60 written vignettes focusing on Future of Work stories
3 large panoramic drawings
Deck laying out executive summary and strategic narrative including communication plan articulating the future vision for an internal audience and connecting to the broader Uber brand
Network:
Group Of Humans
