EC Aware
EC Aware is the US’s largest esophageal cancer awareness, advocacy and support organization. They have grown from a small group of survivors and caregivers to national prominance. They sought a rebrand to reflect their new stature and transformation from “lifeboat to lighthouse.”
Building on insights that came out of interviews with survivors and caregivers we developed a brand around the idea of connection, crossroads and care. In its visual presentation we sought something that would feel big, bold and reassuring while still informed by contemporary aesthetics.
Network:
Kookoovaya
Collaborators:
Chris Clarke
Ellen Cavell-Clarke
